Licensing

Beginners Only Social Ballroom Latin Dance Studios

Ready to License Innovative Studio Package

"My goal is to create small studios, low prices, and cut the 'fat' from teaching time. I believe my concept is timely and will promote never before potential dancers to come in and get their feet wet"

Allen G. Darnel, Founder

When Beginners Only Social Ballroom Latin Dance Studio launched its first studio several years ago, the Houston dance company drew from forty years experience in both business and dancing savvy. Beginners Only Social Ballroom Latin Dance Studio spotlighted a much neglected market in the dance industry and has proven the market's efficacy. BODS in now a successful prototype studio which is a quantum leap from the usual dance studio operation.

What was not expected was the phenomenal public response to the trademarked name "Beginners Only" when it appears in advertising. It was only intended as a "label" under which other companies are (and will be) created - i.e., Beginners Only USA Publishing belongs to this group.

The success of BODS has inspired its creator to package and promote dancing via BODS licensees. With little overhead and flexible hours, it is the ideal "happy business" for home-based owners. Since "Beginners Only" is a trademarked name that is known to attract public attention easily, BODS believes that it can be well suited to low advertising budgets.

Through the years, ballroom dance studios have traditionally sought students who want long-term and/or advanced level dancing. The Basic Social Dance curriculum was only available as a long-term obligation. BODS recognized the lack of a dance agenda for rank beginners who simply want to add a social grace to their lives in the shortest amount of time.

BODS unique operation in Houston, Texas, includes a 169 square foot teaching space plus 581 square feet for office, reception room and storage space (a total of 750 square feet) located in a commercial business building. Of course, this could as easily be in someone's private home recreation room, garage, and or a church basement (anywhere privacy and neighborhood safety is assured).

BODS "SPECIFIC" beginners teaching technique is a set of sequenced (basic) social dance motions (along with various visual aids that "quick load" the mind with basic terminology and music "cues"). This method produces dancers in a remarkably short time. Most students will dance effectively in one hour! Five hours will put them at ease with Waltz, Foxtrot and Swing and they will become socially adept in nearly ten dances at someplace between five to ten hours. Some will require fifteen hours ... but ALL will acquire a basic social dancing graced (to use for life) in this remarkable BODS program!

Marketing and advertising is done mostly via telephone yellow pages, internet, and various neighborhood newsletters, which specify "Beginners Only", and word-of-mouth from satisfied students. No campaigns, no cold calling, no sales pressure.

Minimal bookkeeping is possible because there are no contracts. Appointments are pay-as-you-go with discounts for payments in advance. Simple receipt logs are sufficient.

Overhead is a far cry from the traditional studio operation. The small 750 square feet floor means minimum air and heat, and no large sound equipment. No bookkeeper is required, and a fax and answering device are sufficient for student inquiries.

To be considered for Licensing, background in some dance form will be required as well as references regarding stability and character. Training and startup materials will be supplied as part of the BODS package